MAINSTREAM TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as established television models, relying on regularly timed shows via cable. In contrast, digital services operate on ad-supported systems, with global streaming giants, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between conventional TV network